Bilal Mekkaoui Featured in USA Today: The Mastermind Behind Celebrity-Led Brands
Oui Collab is thrilled to announce that our founder, Bilal Mekkaoui, has been profiled in USA Today’s contributor series. The article, “Bilal Mekkaoui, The Mastermind Behind Jobi Brands, Shares His Incredible Journey,” dives into the incubator platform that underpins our success in building and scaling celebrity-led ventures.
Bilal highlights our core approach:
- Authentic Alignment: Pairing a star’s genuine passion—Courteney Cox’s home-design obsession for Homecourt, Kaley Cuoco’s love for pets in Oh Norman!—with high-growth consumer categories.
- Strategic Category Selection: Validating market size and margin potential before pitching an idea.
- Expert Execution: Installing seasoned CEOs and lean teams to drive rapid product development, distribution, and community building.
Since launching in 2022, Homecourt has earned 13 industry awards and Oh Norman! amassed a devoted following within hours of its debut. USA Today’s feature underscores how our venture studio model reduces time-to-market, slashes customer-acquisition costs, and creates lasting, impactful brands.
