Oui Collab Newsroom | Press, Launches & Cultural Moments

Welcome to the Oui collab Newsroom

Your source for updates, brand launches, press coverage, and cultural moments we’re proud to be part of. We believe in building brands that resonate with meaning, with creativity, and with scale.
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Here’s where you’ll find how, when, and where that story unfolds.
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New brands. New markets. New voices. Stay tuned.

Why Courteney Cox’s Homecourt is cleaning house right now—and what she’s planning next

We’re incredibly proud that Fast Company’s feature “Why Courteney Cox’s Homecourt Is Cleaning House Right Now—and What She’s Planning Next” highlights the vision and dedication of our founder, Bilal Mekkaoui, and the entire Oui Collab team.

The World’s 50 Most Innovative Companies of 2025

We’re proud that Homecourt’s fusion of luxury design and sustainable, non-toxic formulations has earned it a place on Fast Company’s World’s 50 Most Innovative Companies of 2025.

Bilal Mekkaoui Featured in USA Today: The Mastermind Behind Celebrity-Led Brands

We’re proud that USA Today featured our founder Bilal Mekkaoui, showcasing how Oui Collab harnesses authentic celebrity passion and targeted market strategy to launch award-winning brands like Homecourt and Oh Norman!

Exclusive Interview: Kaley Cuoco Unveils Her Own Effing Pet Brand, Oh Norman!

We’re thrilled that Kaley Cuoco’s Oh Norman! pet brand—co-created with our founder Bilal Mekkaoui—is featured in an exclusive interview highlighting its rescue-focused mission, eco-friendly design, and playful product line.

Inside Courteney Cox’s Ultimate Home-Based Business

Inc.’s December “Icons & Innovators” profile spotlights Homecourt’s pace-setting blend of celebrity-driven design, eco-first formulations, and rapid retail expansion.

You’re Building a Creator Brand; What Comes First?

Venture‐studio pioneer Bilal Mekkaoui breaks down the essential first steps for launching a creator brand: from category selection to CEO search to authentic celebrity fit.

'Brand Is King,' According To The Co-Founder Of Oui Collab (Jobi Brand), And How Celebrities Are Now Redefining The Game

Business Insider’s March 2024 feature highlights how Bilal Mekkaoui and Jobi Brands turn celebrity passion into category-leading ventures—from Courteney Cox’s Homecourt homecare line to Kaley Cuoco’s Oh Norman! pet wellness brand.

Bilal Mekkaoui: To be a good VC you need the mindset that you have to help the business you're investing in, to help founders to achieve their goals.

We’re excited to share that Unicorn Nest published an in-depth interview with our founder, Bilal Mekkaoui, outlining how Oui Collab combines savvy VC practices with a venture-studio model to back celebrity-driven, category-defining brands.

The Headlines Behind The Scenes