Inside Courteney Cox’s Ultimate Home-Based Business

Inc. Shines a Spotlight on Homecourt

On December 16, 2024, Inc. magazine’s “Icons & Innovators” column dove deep into Courteney Cox’s journey from A-list actor to homecare entrepreneur. The piece—“Inside Courteney Cox’s Ultimate Home-Based Business”—charts Homecourt’s meteoric rise, from its Malibu roots to a nationwide retail rollout.

Rapid Growth & Retail Rollout

In just two years, Homecourt has tripled its revenue and expanded its catalog to over 140 SKUs—candles, room sprays, luxurious hand-and-dish soaps, and more. After a strategic packaging redesign, Homecourt launched into Bluemercury and Nordstrom in late 2024, with plans to add 30 more Bluemercury doors by February 2025.

Celebrity-Driven Innovation

Courteney’s 10 million-strong Instagram following and viral TikToks have turbocharged brand awareness—yet it’s her genuine passion for design and sustainability that sets Homecourt apart. As Inc. notes, fans even leave Homecourt surface sprays and soaps on display as decor, a testament to the brand’s aspirational aesthetic.

Proud Partners in the Next Chapter

We’re thrilled to see Homecourt’s vision honored alongside global disruptors. As early backers, we remain committed to supporting product innovation, new category launches, and Homecourt’s expansion into international markets. We can’t wait to see what Courteney and the team build next—and to help bring luxury, non-toxic homecare into every household.