Why Courteney Cox’s Homecourt is cleaning house right now—and what she’s planning next

At Oui Collab, we’re honored to have partnered with Courteney Cox and Sarah Jahnke to create Homecourt—a pioneering “beauty care” category that blends skincare-grade formulas, fine fragrances, and 100% post-consumer recycled packaging.

When Bilal Mekkaoui first experienced Courteney’s Malibu home, he saw an opportunity to turn her design obsession into everyday moments of delight—and, together with Sarah’s fragrance expertise, we launched a direct-to-consumer line in 2022 that’s redefining home cleaning. Fast Company’s recognition of Homecourt as one of 2025’s Most Innovative Companies validates what we’ve long believed: that beautiful design and eco-first performance can coexist seamlessly.

Looking ahead, Oui Collab is committed to supporting Homecourt’s next chapters—new product innovations, expanded retail partnerships, and international growth—guided by Bilal’s hands-on leadership and our shared passion for sustainable, design-forward solutions.